Now Playing in 3D: A Revolutionary Approach to Personal Transformation
Joe Martino, Founder, Collective Evolution
Dear Joe,
"To laugh at yourself is to love yourself." - Mickey Mouse
Where in the vast sea of "10 steps to enlightenment/7 steps to happiness/3 easy healing methods" Information Age approach to personal transformation is Mickey's simple solution?
Except for a few icons like Jim Carrey and Eckhart Tolle, it's audibly absent, mainly because media outlets and publishing houses make up the rules for approaches to self-help: bullet points and goal setting, categorizing and coaching; as if we could work out our emotions, beliefs, and thought patterns the way we work out our muscles in a gym.
These rules are not set in place to effect lasting change, but to sell books. It's simple marketing, and this incongruity lies less with the information and book sellers, and more with the change workers who know personal transformation is more of an art than it is an exact science, but stuff their vast experience and knowledge into bullet points and Power Points anyway, and end up hawking their transformation products like cigarette ads in the 70's. That's how old, tired, and damaging this approach is. A disruption is long overdue.
Dear Joe,
"To laugh at yourself is to love yourself." - Mickey Mouse
Where in the vast sea of "10 steps to enlightenment/7 steps to happiness/3 easy healing methods" Information Age approach to personal transformation is Mickey's simple solution?
Except for a few icons like Jim Carrey and Eckhart Tolle, it's audibly absent, mainly because media outlets and publishing houses make up the rules for approaches to self-help: bullet points and goal setting, categorizing and coaching; as if we could work out our emotions, beliefs, and thought patterns the way we work out our muscles in a gym.
These rules are not set in place to effect lasting change, but to sell books. It's simple marketing, and this incongruity lies less with the information and book sellers, and more with the change workers who know personal transformation is more of an art than it is an exact science, but stuff their vast experience and knowledge into bullet points and Power Points anyway, and end up hawking their transformation products like cigarette ads in the 70's. That's how old, tired, and damaging this approach is. A disruption is long overdue.
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When it comes to truly changing lives, Mickey Mouse had a much greater impact. What we're about to share with you can do for the personal transformation movement what Walt Disney did for film when he added sound to cartoon, bringing magic and WONDER to the entire world for decades to come. Like Walt, we've added something else to cartoon: personal transformation. |
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What was your favorite cartoon character as a child? Answer quickly and honestly. Does the character match your personality?
Fusing the projective nature of cartoon with the transformational power of story, we created a revolutionary method for something that desperately needed a makeover: the typical means toward teaching personal transformation.
My current work as a screenwriter and over twenty-five years experience as a Psychotherapist, as well as my partner Craig's work as a Producer and a member of Tony Robbins' events staff for 8 years instilled in us a keen insight into the importance of a playful and entertaining approach to personal transformation.
Cartoons like Mickey Mouse, Peanuts or The Simpsons are so memorable and enduring because we identify with them. We can listen to our favorite cartoon characters impart wisdom in a fun and magical way more than anyone in the "real" world, and a cartoon provides the playful means to make it stick.
Cartoons like Mickey Mouse, Peanuts or The Simpsons are so memorable and enduring because we identify with them. We can listen to our favorite cartoon characters impart wisdom in a fun and magical way more than anyone in the "real" world, and a cartoon provides the playful means to make it stick.
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Information doesn't stick. Information is certainly one of the first steps to change, yet lasting change happens at deeper levels, involving emotion, motivation and the subconscious mind. Due to the Information Age we live in, almost as a default most people equate information with transformation, but information is NOT transformation. |
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Story has a completely different delivery process than information. Neuroscience research indicates that when reading a story, different brain regions collaborate to create an experience that is much like imagining a real life, vivid event. Research further suggests that once a reader is in such an "experience-taking" state, they put aside their own identity, lose themselves in the story, and identify with the character until the thoughts, beliefs and emotions of the character are taken on as if they are their own. A recent study found that exposure to narrative storytelling can trigger better self-awareness and empathy for others. In a distracted world, stories grab our attention and take us straight to the heart, where transformation can occur.
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Splash City Studios comprehensive program Now Playing in 3D (for adults and young adults) consists of a series of books, product line, blog, and an online self-empowerment course that includes all of the above. Our short, therapeutic Life Fables are designed to help readers begin "playing in 3D" (or what we term "mindfluence"), and are "written by" Cartoon Mentors from our cartoon world Splash City. |
Splash City is an adult cartoon world mirroring our own, where flat, muted, and oppressed people either work at a ride job at "The Abusement Park" or on ladders to get to the top of "The Wall" on Fall Street. By transforming their world by transforming themselves, Splash City Cartoon Mentors help us imagine how we might do the same in our world.
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We blend CARTOON as a projective tool to engage our subconscious (used as an icon, not a comic or graphic novel), STORY to engage our hearts (each Life Fable is written in Joseph Campbell's hero's journey format), and a splash of WONDER to engage our neurology (Bathology; a daily practice based on the latest neuroscience. |
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Encouraging a state of wonder is critical, due to what has become an epidemic of cynicism: "Cynicism has become so acceptable it is sometimes misconstrued as critical thinking, but it is actually a form of righteous naivete that allows little or no room for serendipity or imagination. Ultimately, it's the expression of mediocrity." So many resist play and cartoon; afraid they might look silly and won't be taken seriously. They may have become too susceptible to these inner (and outer) critics:
Moving from the Information age to the Transformation Age requires new sets of rules. We're old enough to remember the early days of the Information Age when people rushed to become some kind of expert in order to have information to sell on the web, as it was more often called back then. Now, everyone is a self help expert to where this approach is reaching a bifurcation point. Either it eventually destroys us, or we evolve beyond it.
Moving from the Information age to the Transformation Age requires new sets of rules. We're old enough to remember the early days of the Information Age when people rushed to become some kind of expert in order to have information to sell on the web, as it was more often called back then. Now, everyone is a self help expert to where this approach is reaching a bifurcation point. Either it eventually destroys us, or we evolve beyond it.
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"A shift in perspective changes everything." - Al Chemi
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Since Splash City Studios disrupts such traditional approaches to self-help, not only must we launch with like minded partners, Splash City requires endorsements by key people who truly understand the process of transformation, and are able to assess the benefits of Splash City's method in order to help others ease into embracing the mirror that is Splash City. |
While we may be still culturally locked in the Information Age, we must now begin heralding in the Transformation Age, and it appears that Collective Evolution is at the forefront of that shift. We're impressed with the integrity and fairness of your "heartfelt journalism" approach and your passion for shifting consciousness, but it was your How We Create Shifts in Consciousness video that encouraged us to contact you. In it, you demonstrated your mastery at presenting information to shift consciousness while recognizing information as only one of the first steps, then revealing your addition of an educational component to CE.
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We're very interested in working together to include our Now Playing in 3D online Self-Empowerment Course (and accompanying books & products) as part of Collective Evolution's educational component. We feel our missions are aligned, and this course will be of deep interest to your highly engaged audience and conscious community.
We'd like to strategize with you (and your team at Collective Evolution) about the best means to jointly introduce the course to your audience and community. We have several ideas on how to accomplish this that could provide additional revenue for Collective Evolution. |
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After following Collective Evolution for years, we sense our program would be in good distribution hands, and in an environment where it wouldn't be categorized or fragmented. Due to its entertaining nature, our Now Playing in 3D self empowerment course could provide another dimension for the Collective Evolution community, helping them heed Mickey's sound advice.
The first three books of our series are the foundation of the Now Playing in 3D course, and revitalize the "lost arts" of imagination, self-reliance and will. Each short book is written in a different voice and style. Here is an e-book of the first book in the series, Imagine That! "written by" Uno, and the coupon code to receive a complimentary copy: DB88Z
Once we hear back from you, we will send you the link to the online course, so you (and interested CE team members) can begin playing around in Splash City.
Did you name your favorite character yet? Mine is Tweety Bird, for I love the way he always outsmarts the cat with a smile. Craig loves sports cars, so naturally his favorite character is the Road Runner.
We look forward to hearing from you.
Kindest Regards,
Deb Whitaker, Founder and Co-Owner, Splash City Studios
Craig Cloutier, Founder and Co-Owner, Splash City Studios
SplashCityStudios.com